CLIENTS :
Beauty
Maybelline, Blk/Opl, Johnson & Johnson, Proctor & Gamble, Geologie,
Retail/Fashion
Bergdorf Goodman, Cole Haan, Liz Claiborne, UNIQLO, Target, Jockey, Under Armour, Nike
Finance
Morgan Stanley, Key Bank, Chase, Prudential Financial
Media
The New York Times, NBC, MSNBC, Animal
Technology
Google, Motorola, T-Mobile, Sprint, Netflix, Mailchimp, Dell, Sony
Startups
Geologie, Bravely, Aloha, Skai
Spirits
10 Cane, Belvedere Vodka, Stella Artois, Hennessy
Automotive
Toyota
CPG
Mitchum, Quilted Northern, Full Throttle, Big Watt, Aloha
Other
Webby Awards, Telly Awards, YMCA
In the past 20 years, Rob Trostle has journeyed from NYC to San Francisco and then back to NYC, all the while pushing the boundaries of design in both academia and business.
For the past three years, he has been helping numerous startups and established brands develop new design-centered approaches to growth.
Prior to that, he grew the design department at Droga5 from 7 employees to 30 employees. The department works across all the agency's clients to create Visual Identity Systems, Branding, Campaign Identity Systems, Digital Products and Experiential Design to name a few capabilities.
Prior to Droga5, Rob founded Golden Arm Inc. to explore the relationship between business and design and to implement design thinking as a means of maximizing creativity within an office culture. Before that, he spent 15 years working across a range of clients both independently and at Mother, Anomaly, BBDO and a number of other agencies specializing in advertising, branding and visual identity systems.
During this period, Rob spent two years investigating failure as a way of generating better work. While earning his MFA from the Yale University School of Art, Rob wrote an excerpt titled “The Power of Leaving Things Half Done” for Steven Heller’s book Design Disasters: Great Designers, Fabulous Failure, and Lessons Learned.
All of this experience has tremendously helped Rob tackle his biggest challenge yet—teaching students advertising concepts and campaigns at Parsons School of Design for the past seven years.He is currently available for freelance projects.
CV available upon request.