Mailchimp Brand Campaign

MailChimp didn’t need to advertise, but they enjoy collaborating with creatives to create things that represent what they believe in. This perspective lead to eight different digital campaigns linked visually by the logo and the fact that the names sound vaguely like MailChimp. Each campaign had it’s own visual identity system and featured a different creative execution including a musical collaboration between Dev Hynes and Bryndon Cook, a synth based on whale sounds, several films, nail art, a potato chip brand, and a new male hair trend, crimping.